Profitable Cover Bands: Tips, Gigs, and Fan Success

The following is an interview transcribed from The Profitable Musician Show by Bree Noble. You can read the original article here.

Profitable Cover Bands: Tips, Gigs, And Fan Success 

Hello, everyone. My name is Bree Noble. I am so happy to be here with Tory Smith. He is a manager of a couple of successful and profitable cover bands. He works with BLACK BOX Prompter, which we’ll talk about a little bit later. It’s a cool gadget that he was showing me that’s helpful for performers. We’ll get into that a little bit later. First, I love to have your background, Tory. How did you get into music? How did you get into cover bands? What have you done up until now as far as music is concerned?

How Tory Smith Got Into Music

First of all, Bree, thank you so much for having me. It’s an honor to be on your show. Where do I start? When something is in your blood, it’s in your blood. It’s that innate feeling. I’m a child of the ‘80s, the youngest of three boys. Both my older brothers were always jamming some music on their stereo full blast. Whether it was Duran Duran, Rush, Metallica, or just a lot of the Top 40 stuff from the ‘80s. As I got into high school and college, the ‘90s, grunge, and alternative music became the norm. I got into that as well.

I learned to play guitar at 15. My guitar teacher steeped me in the Blues. I’ve always had an affinity for music of all kinds. As I got into college, I got old enough to drink and started going to the bars. I would see these cover band musicians. I would be like, “Wow.” They were super talented and they would cover these songs I recognized. I was mesmerized. I was like, “This is the coolest thing.” People would tip them and then they play another song and another song. I’d be singing along and everyone is smiling ear-to-ear.

Playing in a Cover Band – The Ultimate Rock and Roll Fantasy

At the young of 21 or 22, I was like, “I wish I was good enough to do what they do. I would like to do that someday.” I hadn’t picked up a guitar for several years and after college. I decided to blow the dust off of it and started playing a little bit more. My brother who is a super shy guy, shy as the most introverted dude you’ll ever meet, had a gift for singing. Do you remember that old commercial that said, “Mind is a terrible thing to waste?” I felt that way about my brother. A voice like his was a terrible thing to waste.

I’m giving you the unabridged version. The bridged version is, I was like, “I’m starting a cover band. Do you want to join?” He’s like, “Heck, yeah.” We went through a few bands and then we finally locked into one about five years ago which is 80s band. It got good enough that we could start getting gigs and then COVID hit. Nobody was hiring for nothing. I said, “Let’s use this time to get better,” and we did.

The dust settled and the floodgates started opening. Now, we’re playing every week. That was five years ago, and so we learned a lot. I am the manager of that band. I have a ‘90s country band as well that he sings in. Between both bands, we’re gigging 2 to 3 times a week. Keep in mind that we’re hobbyists. We don’t serve ourselves as professionals. Although people say that if you earn money doing something, that makes you a professional. I guess in a way we’re semi-pro, but we’re not touring or anything.

Is There Money in Playing in a Cover Band?

I tell people it is the coolest side hustle that I could imagine. You are getting people to reminisce about their youth. They forget about life for a little while, they smile ear to ear, and they want you to come back, and they want more. We can make decent side money doing it. In a nutshell, that’s how we get started.

The thing for us was focusing on the ‘80s and ‘90s – you’re hitting those people who are in their stride as far as their money-making ability. You’re hitting people like me, Gen X-ers and early Millennials that have come into their professional prime and they’ve got money to spend. If you are bringing back memories of that music, they’re going to be so thankful, so grateful, and so willing to give you money.

If you are bringing back memories of that music, they’re going to be so thankful, so grateful, and so willing to give you money.

We were talking a little bit before about tipping. There are different tipping cultures in different parts of the country. I’d love to know about that and what are the best, easiest, and weird ways to ask people for tips.

I got lots of ideas there. I’ve got some anecdotal data. We haven’t done a poll of thousands of people. Let me share with you my own personal experiences at least in the north Texas area. I live in the Dallas-Fort Worth area. We’re one of the largest per capita places for cover bands and tribute bands. I know we have over 200 of them. Maybe 300 plus are active ones within a 40-mile radius. We have Taylor Swift tributes, Journey tributes, and Prince tributes. My guitar player was in the Blake Shelton tribute, the only one of his kind. He was playing in the Blake Shelton tribute. Lots of tributes, lots of covers, and I love it.

Nashville has plenty of cover bands and whatnot, but outside of that, Dallas is up there in terms of cover bands. Tipping is very much the norm. In a public venue, bar, club, or pub, tip jars are very common in Texas and other parts of the US. I’m a part of a very active Facebook group, the largest Facebook group of its kind for cover bands, called Cover Band Central. I’ll give a shout-out to Steve who runs that, a good friend of mine. He plays on Bourbon Street in New Orleans.

There has been some chatter lately about tipping. What are some of the creative ways to get tips without being tacky? A lot of people from the UK are like, “Tip? How dare you. What a blasphemy.” How would anybody ask for a tip or a handout? It is a cultural thing and it does vary. In certain parts of the country, it is acceptable. I’ve had it to where we maybe forgot the tip jar at home and people are coming up and they’re looking like, “Where’s the tip jar?” and then they are throwing money on stage.

That’s a cool thing when that happens. This is for public gigs, this is not for private gigs, not for corporate gigs, not for city festivals. That, you don’t do. That’s a no-no because it is a reflection of the host who looks like they’re too cheap to pay the band if you’re asking for a handout. It’s a big no-no. Don’t ever bring a tip jar at a private or corporate event. Public events, at least in Texas, it’s very much expected. It’s very much the norm.

Innovative Ways To Ask For Tips

It makes sense because if you’re at a bar or a restaurant, it’s like waitresses, busboys, and stuff like that where they get tipped as part of the deal. As you said, it doesn’t make the restaurant look bad that you’re taking tips. That does make sense. Is there an easy way to do digital tips? Does that seem to be getting any traction?

Yes. There are a couple of apps out there. There’s one that comes to mind called mySet. I talked to those guys. They’re in the Nashville area as well. It was a QR code where you upload your setlist and you say, “Do you have a request?” You scan the QR code and you can see what songs they can play. It’s like a jukebox. You can request a specific song and when you request a song, you always tip the band. It’s all handled digitally through Venmo, Apple Pay, or something like that.

What happens is somebody on stage has the app and says, “Jennifer, the audience requested Sweet Caroline. Jennifer, this one’s for you.” They could see what song they requested. That exact feature I described is a feature we’re going to be adding to our prompter later this year. Folks from the audience can scan a QR code, see your set list, and be able to tip on the fly and so everybody else.

It’s super cool. I love that. If you don’t have that, you can do your personalized version of that. You can have a QR code that sends them to some kind of a landing page, a PayPal, or something like that where they can tip, and then you can say on there, “We have a box in the corner of the stage. Go put your requests over there.” There are ways to do this that are very crude and there are slick ways, which the way you’re talking about sounds cool, but if you’re getting started and want to try it out, you could do that.

You said you guys are hobby artists and all that. You love cover bands. There are those artists who are trying to be original artists. Right or wrong, they feel like cover bands are a step-down or something I have to do to make money until my original music gets off the ground. Do you find that some people play in cover bands as a stepping stone or they’re trying to get on to something else? I’m guessing the best cover band players are people who love playing as cover bands. They’re not trying to do something different. What’s your experience around that?

That’s a good one. I’ve got some friends who are original artists and musicians. I asked them, Do you play just originals or covers?” They’re like, “I have to play covers. Otherwise, people won’t give me a gig.” If you own a club or venue, you have a big following that’s different, but most of the original artists don’t. That’s why they’re doing the grind.

To answer your question, it comes with the territory. Most original artists I’ve ever talked to play covers. They have to get their foot in the door with covers. They’re genuinely having a good time playing them and they’ll start with a few covers. They’re like, “I’m going to go ahead and throw an original one here.” They’ll sprinkle them in throughout the night to where there are not going to be three originals back to back because you’ll lose an audience.

What I have seen happen is they’ll insert these originals and people are like, “That wasn’t bad but I love the cover. I recognize the covers. I want to see this band again,” and then they’ll come back to that venue or to wherever they’re playing next. Of course, you play your original again. Over time, it sticks to your memory. That’s a good way of getting your foot in the door. No shame in playing covers as an original artist. No shame there at all. I would tread carefully because if you are a club owner, your job is to keep as many butts in the seats as possible.

The Profitable Musician | Tory Smith | Cover Bands

Cover Bands: No shame in playing covers as an original artist. That’s a good way of getting your foot in the door.

That’s true. If people are coming out for you and you’re doing mostly covers and throwing in a few originals, if they keep coming back, those originals start to become almost like covers. They become familiar to you. You’re like, “I love this song. I remember this song from before.” You start to associate memories with that song. That’s what covers are about. They’re bringing up memories. That’s what maybe musicians don’t realize when they do cover songs. Sometimes they feel like, “I have to do this for the money,” or whatever.

You’re creating a bond with people and bringing up these memories and delivering something like a gift to them in a way. I wanted to throw that out there because a lot of times covers get a bad rap. I know when I go to shows and people do a cover, I usually love it, especially if they have their own spin on it. Maybe they changed the genre of the cover and it’s their own cool take on it.

There are a number of bands that do that very same thing. I talked to a number of folks that were in original bands. Some made it to the radio and they became mainstream or maybe they’re a one-hit wonder. Now they’re in a cover band. There are many successful cover bands. They’re very good at what they do and are in the top 10%, but they said they get more gigs and higher pay doing the cover band thing than the original thing. They love music so much that they don’t stop playing. I have seen that too. I’m hoping anybody who doesn’t make it as an original artist, doesn’t mean you have to hang it up on the shelf.

There are so many amazing musicians and cover bands. Maybe they don’t want to do music full-time. They don’t want to deal with the grind but they still want to use their talent. Also, if people don’t like the marketing part or don’t want to do it, it’s not that the cover bands shouldn’t market, but you are often being paid to be at this particular place, and that place is doing a lot of the marketing for you. I’m not saying you shouldn’t have an email list and you shouldn’t promote and all that stuff, but it’s probably a little less stressful. If you’re that kind of musician and you don’t want to give up on music, cover bands are a good way to go.

The Journey To Private And Corporate Events

You were talking about how your focus is to get your cover bands a little bit more into private events, corporate events, or things like that because you can get paid more. What is your strategy for that? What have you found that works the best for that?

When we first started the 80s band five years ago, I had no idea what frequency we would play. I told the guys, “I don’t know where this is going to go.” I’ll be happy to play once or twice a month anywhere. After COVID, it was in the backseat. We started getting some gigs. We started investing in video. I would hire a quasi-pro videographer with the 4k camera, who would shoot some good video with a good microphone and get some good angles.

That was probably my biggest expense. It is investing in video or videography, as well as the sound quality. It’s different angles and not just one person. It’s not just an iPhone sitting on a tripod. It’s some of the gimbal and moving around. Nowadays, it’s not very expensive to do. Some of these video people are very good at what they do and they don’t charge a lot, depending on where you’re from.

That was my big thing. We’re very fortunate that I was able to share some good talented musicians who know their stuff. I wanted to build that around as the foundation for my brother, the singer, and then magic started to happen. People started noticing, “These guys are good.” I was amazed. We would pack the bars and the club owners were like, “Can I get you on a six-week rotation here?” I was like, “Yeah, what an honor. I’ll be happy to.”

From the public gigs, we would have people after the show who pull us to the side and say, “Do you do privates? My company is having a holiday party this holiday season. Would you guys do corporate events?” “Absolutely.” Those public events led to some of the private and corporate events, and then there are other booking talent agents out there that we have profiles on that certainly helped with that cause as well.

Starting in the bars or pubs, paying our dues, I think everybody has to do that. You don’t just become this corporate band or wedding band overnight. You have to pay your dues in the bars, get your name out there, get invited back, and build the following. That then can lead to more exciting things. I’ve been very fortunate that last year, I told the guys and both my bands, and it’s more or less the same musicians of the band. I said, “Guys, my goal is to flip the script where we’re doing more privates and corporates and fewer bar gigs.” We’re starting to see that. After five years of doing it, we’re starting to see that take shape. For some folks, it might be sooner, but it’s paying your dues and putting your name out there.

You don’t just become this corporate band or wedding band overnight. You have to pay your dues in the bars, get your name out there, get invited back, and build the following.

I agree. People are going to see you and ask. What is your main way of keeping those lines of connection open or even them knowing? Do you do business cards? Do you have an online website? Do you do an email list? What is your best way to keep the connection between you and the people that see you?

I’m a big believer in Facebook because of the targeting capabilities you can do, whether you love it or hate it. My kids would say we’re older. We’re not Boomers but they’d call us Boomers. The older demographic would never step foot inside Facebook or ever go to Facebook. For the Gen X-ers and the younger Boomers and even the late Millennials, there’s that demographic that’s a sweet spot for Facebook.

Within Facebook, you can say, “I want to target everybody that’s a fan of Prince, Journey, or Bon Jovi that lives in a 15-mile radius of this bar that we’re playing at next weekend.” That’s what I do. I put these Facebook ads together. I might spend $30, and then I’ll boost the event. It’s been $30 but I typically try not to go over $50 unless I’m trying to blow it out of the water. That’s a small manageable number. I hope 1 or 2 people tip us.

What happened on these Facebook events is you’ll see 50 or 100 people say they are interested. Of those 100, 30 said they were going. They give you these stats back. I can see at least directionally, “Is this working?” People are showing interest, and then we always encourage folks to hit the like button because when they do that, then you have a fan for life that doesn’t cost you anything extra.

Once they follow you, then you can show your other ads that are something you pay for. You show your posts. This is your post and it comes into their feed organically. Now you have a fan and it might have cost you $0.25 for that fan. Now you have that fan for life unless you piss him off, so keep them happy. You build that following.

My ‘90s cover band is a great example. Being in the Dallas area, country music is pretty popular down here. We’re coming up on our second anniversary next month. I’ve got over 3,200 followers on Facebook. It’s easy to push out events and happenings. Here’s a new cover that we released or whatever. People are waiting in, they comment, and they love feeling a part of it. Facebook has been huge. There’s another one I use called Bandsintown. Have you heard of Bandsintown?

Yeah, for sure.

It’s free. They have some premium services. I think we spent a dime on it. They give us widgets to capture email addresses, which is so cool. I’ll give you an example. In my 80s band, 80sGadgets.com, we have a calendar page. Go to 80sGadgets.com/calendar. At the very top, it says, “Follow us.” They click it and it says, “What’s your email address? Thank you so much for subscribing. It’ll send out the emails for you on your behalf as you add dates. I don’t have to crack open an email program.

It happens automatically just by them capturing the lead. It didn’t even cost me anything to do that. That’s a free service that they offer. I’m a huge fan of Bandsintown as well.

Solving On-Stage Distractions With BLACK BOX Prompter

That’s useful. If you want to know when this band is coming back or when they’re going to be at this event at this place again, Bandsintown is a great way to do that. That’s a great suggestion. I want to jump into the other thing that you do, which is the main thing that you do. It’s called BLACK BOX Prompter.

I love to have you tell the story of how this came to be because I know it had to do with reducing distractions on stage and just stuff like iPads and music stands. That was driving me crazy on stage, and how this helps you guys run your band and why you feel like it’s something that could be helpful to a lot of musicians that perform.

Thanks for bringing that up. Where do I start? There are so many things to talk about. This is a very touchy subject by the way. Anybody who has seen cover bands, tribute bands, or even some pros out there will see that they have a tablet or a phone in front of them, sometimes blocking the view right in front of their face.

To me, looking out from the audience is such a distraction. It takes the wind out of my sails when I’m trying to watch this pro here. There’s no shame in leaning on lyrics. First of all, I want to dispel that myth right now. People say, “If you don’t memorize your lyrics, you’re not professional.” News flash, the vast majority of your pros filling out arenas to this day will still have teleprompters and teleprompter technicians, big jumbo commercial-size teleprompters.

The Profitable Musician | Tory Smith | Cover Bands

Some people say, “If you don’t memorize your lyrics, you’re not professional.” News flash, the vast majority of your pros filling out arenas to this day will still have teleprompters.

There’s an article that says that 50 well-known artists known to you still have teleprompters. You can find that on our blog on https://blackboxprompter.com/50-rock-stars-who-rely-on-teleprompters/

That is a legit thing. No shame in looking at lyrics. What I would say there could be shame in is if you make it stupid obvious and you’re glued to that crutch. You’re constantly looking at it and you didn’t do your homework, or it’s in your face. That’s when it becomes an issue.

What I had to decide to do is I teamed up with a friend of mine who’s a drummer. He’s a wicked smart guy who’s also a computer developer. He and I launched the concept of the BLACK BOX Prompter. What that does is it gets the tablet out of your face, and puts it on the floor in this nice cabinet, 24-inch screen with a shadow-proof shield. From the audience’s perspective, it looks like a speaker monitor and they have no idea.

You don’t squat down to try to touch the thing. You have the foot pedal. If you need to go to the next page, you tap on the foot pedal. If you need to go back, you can click that. If you need to pull up the setlist, you pull up your set list of songs in order. It’s all controlled through the three buttons on the foot pedal. The audience never knows it’s even there. It’s practically invisible.

I’ll tell you what gave me the idea and then I’ll tell you what reinforced the idea. What gave me the idea was when I started the 80s band, my brother didn’t want to be that guy with the tablet in front of his face. He wanted an open view for the audience to see him in his entirety. He doesn’t want to have anything to distract him. He ended up taking a cardboard shipping box from Amazon, cutting it up, taking black duct tape, and wrapping black duct tape all around it to where it didn’t look like a cardboard box.

He took his iPad and rested his iPad at a slight angle inside this box and had these three Bluetooth foot pedals to navigate. That’s what he used as his poor man’s teleprompter. People didn’t notice. Not once they did ever bring that up like, “Why are you why are you cheating? Why are you looking at your lyrics? Nobody knew because it was so hidden from the audience. I thought that was pretty brilliant.

I showed my rocket scientist friend, the drummer friend, what he was doing as a makeshift teleprompter. He’s like, “I was thinking about this very same thing.” I have a box from the UK that’s been around that’s very similar but it’s heavy and clunky. I’m not a fan.

So I was like, “If we could build a better version of this, I would market the hell out of it.

The very next day, he got the prototyping and started cutting it out, and then two months later, we made our debut with the International Guitar Festival in Dallas. That was in May, 2024. It was one of the most popular booths.

Many folks were like, “It’s about time.” All this to say, we’re trying to replace the iPad or the music stand as the industry standard to get it out of the face and get it off of the floor so you’re not obstructing the audience’s view.

There’s so much use for this. We were talking earlier about churches, I think that’s a great use for it because you were mentioning how the person running this slide forgets to advance the slide. A lot of times, out of church, the singers are relying on the slide person to advance their slides because they don’t want to have all this music, music stands, and all that stuff.

This is a way that could be handled where if that person sleeps on their duties, you can go ahead and advance it from the stage. That’s a cool use for it. Are you finding that certain groups of people are immediately like, “Oh my gosh, yes,” and other people you’re having to educate why they would need this? Maybe they’re not using anything right now or they’re using paper or something.

We see the whole gamut. I do want to touch on one more thing regarding the churches. Churches are a huge market for us. Churches are going to enjoy this because it gives the folks on the stage in the sanctuary the opportunity to be in control of when to turn the page and not rely on the volunteer who maybe didn’t have his second cup of coffee. It helps them and then I could geek out and tell you about how we can synchronize multiple boxes.

Maybe your volunteer doesn’t show up. We had that happen.

That happens too, but it puts it in control. It’s so super easy to use. That way, you have the chords, the lyrics, and everything you need. You can have the worship leader change the page for everybody. You have 3 or 4 boxes all connected wirelessly, all synced up wirelessly, and you have one person change the page for everybody. It stays on the same page. Nobody’s getting off track.

There are some cool features built into this thing. You can transpose chords. Maybe one person is playing with a capo or maybe the singer is like, “Can we bring this down half a step?” You can transpose chords on this thing as well. All the software is built in. You don’t have to download anything. We have free updates that you can download from time to time. You don’t have to install anything.

Getting back to your other question, I do want to share my screen. This is a real picture of one of my buddy’s band that I shot last year. This is not staged by the way. I saw these guys and this is in the Dallas area. This gentleman continues to rely on his iPad and this guy right here, I don’t think he saw the song very well and leaned into it. These guys are not alone. This happens every weekend at a bar somewhere across America multiple times over. I call it the three sins.

I love that swiping, squinting, scrolling.

We’re trying to rid the cover bands scene or any live performer for that matter. It doesn’t have to be cover bands, but anybody who would like the luxury of a visual cue. Again, no shame in that, but I want to rid them of making it a distraction and getting it on the floor. This picture speaks volumes about what motivated me to start the company.

That’s awesome. There’s no shame in needing your chords or your lyrics. Especially with the cover band, you want to have a big setlist so you can offer the opportunity for people to make requests. You can’t keep all that in your brain. I’m sorry. There’s absolutely no problem with needing something like this, and this is a way you can do it without looking like this photo right here.

I just want to mention that this is happening a lot. These guys are not by themselves in this.

I did want to ask because we were talking earlier about the QR code, the tips, and all that stuff with the requests. You said that’s a feature that’s coming to this box. How is that going to work?

Very similar to some of the iPad apps that exist today, we’re going to put it onto the box. You’ll have a QR code that you can scan. It’ll pull up the list of songs and you’ll have the option to say, “For this song, tip $10” or fill in the blank to whatever amount they want. The audience member doing the request will need to at least one time connect it to a Venmo account, Zellem, or Apple Pay because we need some way to accept that digital currency. That’s just a one-time one-time deal.

Once they do that, then they can request it. What will happen is it’ll send a message to the box and the musicians on stage. It’ll have their name, how much they tip it, and the name of the song requests. As a musician on stage, we need to make sure we give a shout-out to that person because they took the time to tip us based on what we do. It makes it easy and it takes a matter of seconds. Once they’re already connected to a payment system, it’s super easy to make that.

We are going to be launching that later in 2025. There’s another feature that I want to talk about that we’re going to be launching before the tipping app. This doesn’t exist anywhere else. This is the first show I will announce this on. It’ll be ready here in a couple of months. I’m not sure when this is going to air but we’re talking right now and it’s January 2025. This will be coming very soon.

We’re calling it Sing-Along. As an audience member, you scan a QR code and then the lyrics appear for you, the audience member, in real-time so you can sing along with the band. It’s like karaoke but I’m vaguely familiar and the chorus comes. You know the chorus, but you want to sing along with the verses too. Now you’ll be able to from the comfort of your smartphone. You can sing along with the band right there.

That’s super fun. How many songs we’ve heard for years that we’re like, “I don’t know what these lyrics say. It might be fun to read them.”

We make it that much easier. They don’t have to search for the song. It’s just scanning a QR code and then they’ll appear in the palm of their hand.

Heartwarming $1,000 Tip Story

That’s cool. I know you said that you had this story about someone getting a $1,000 tip. I need to know about this story.

I love telling the story. It blows my mind. A couple of years ago, my 80s band, was just an average night. We’re playing and doing our thing, playing our Top 40 ‘80s songs. We might be playing Don’t Stop Believing, Rebel Yell, or Purple Rain. We break for our set and my sound guy comes running over to the stage, “Do you have access to your Venmo?” We have a QR code to scan. I go, “Yeah. What what’s going on?” He’s like, “This lady said that she hit $1,000 and she wanted to make sure it went through.”

I’m like, “Andy, that’s not funny. Don’t joke with me like that. How could your day job be a sound guy? Quit trying to be a comedian. That’s not funny.” “I’m being serious. She said she tipped you $1,000.” I was like, “Give me a second.” I had to disconnect because with wireless, you own a local network. You’re not connected to the internet. I was like, “Give me a couple of minutes. Let me get to the internet,” and sure enough it says $1,000. I almost fainted.

I’m on break so I said, “Point me out of this lady. Who is she? I want to meet her.” He’s like, “She came from this table. I met her friends because she had gone outside, but I talked to her friends. I go, “Is it true? What’s the story? Why would she tip us so much?” She goes, “She just lost her husband about a month ago. This was the first time that she had gotten out. She’s been in such severe depression. This was the first time that she got out to do any social activity. You guys made her feel so good and made her smile so big that she wanted to get back. She felt it was the right thing to do.”

I was like, “Wow.” She’s like, “She’s having the best time she’s had in ages. At that point, it wasn’t that $1,000. It was that heartfelt touching moment of how music moves people in ways you don’t even realize. Even if you’re playing silly cover songs, it moves people. For her to feel compelled to tip us that much, I was over the moon. I was blown away.

This comes full circle to what I was saying before about how we don’t have to feel like it’s a step-down or we don’t have to feel like I’m doing this until I get to do my original music or whatever. We are giving a gift with cover songs if they’re done well. This lady benefited from it.

I don’t think we’ll ever top the $1,000 tip. We’ve got $50 and $100 tips, but that blew my mind. It was reassurance that what we’re doing is not in vain. There is more to it. Making some extra money is nice. We all have to eat. That’s great, but we aren’t in a purely for the money. That’s first and foremost. I established that early with my guys. I said, “Don’t expect to quit your day job with this, please.” You can have a lot of fun doing this. It makes some extra mailbox money on the side.

That’s super cool. I always say that being profitable is not just for people who are full-time. The point of being profitable and making some money is that it encourages you to keep going. It also allows you to do things like buy extra gear and buy yourself a BLACK BOX Prompter. Whatever you need to do to show well and make it easier and more fun, that’s what being profitable is about. That’s why this show is not just about full-time musicians and hardcore making money and all that stuff. It’s about how we can do it in a way that makes it easier and better for us. Thank you so much for all this. This has been such a great episode. How can people find you online?

Go to the website BlackBoxPrompter.com. We’re also on Facebook, Facebook.com/blackboxprompter, as well as Instagram. If anybody is listening and is interested in learning more about the BLACK BOX Prompter and purchasing one, we are running a 10% off promotion for the listeners of this show. Simply enter the promo code Bree, and that’ll get you 10% off of your entire purchase.

I see so many uses for this. I’m so glad that we were able to talk about that and even show it on YouTube. If you didn’t get to see it and you want to see it on YouTube, go find this episode on YouTube and check it out. Thanks so much, Tory. This is been so fun. It was such a great conversation. I love talking to people who are trying to help musicians come up with innovative ways to keep us moving forward and making more music. Thank you so much.

My pleasure.

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